$2.6M in land deals tee up townhome project at John Rolfe Parkway crossroads

More rooftops are set to rise at a western Henrico crossroads following a group of land deals.

Main Street Homes recently closed on its purchase of 6.5 acres on Church Road west of its intersection with John Rolfe Parkway, where the Midlothian-based builder is planning 41 townhomes to be called Proffitt’s Mill.

The mostly wooded tract is beside the BP gas station and Waffle House at the intersection and across Church from Shire Walk, where Main Street is currently building 81 townhomes on eight acres near John Rolfe and Pump Road.

The reoriented layout for the Proffitt’s Mill townhomes.

An LLC tied to the firm paid around $2.6 million for the five parcels that make up the Proffitt’s Mill site, Henrico property records show. The largest parcels, at 11910 and 11912 Church Road, were bought for $1.6 million, while two other parcels at 11916 and 11918 Church went for $375,000 each. A smaller parcel at 11914 Church rounded out the deals at $275,000.

Members of the Proffitt family were sellers of three of the parcels, while the two others were separately owned by Douglas Bragg and Youngblood Properties LLC. Nadeem Khan with Samson Properties represented the sellers in the deals, which all closed on April 18.

Henrico had assessed the five parcels at over $1 million combined.

Renderings of the two-story townhomes.

Named for a stairway and millwork shop that used to operate on the site, Proffitt’s Mill is planned for two-story townhomes with 2,000 square feet and priced in the $500,000s. Main Street Homes secured zoning for the project in February, and work is expected to start in about a year, with sales starting in late 2026.

The site came to Main Street’s attention as it’s been working on Shire Walk, a project it picked up from Rebkee Co.

Construction at Shire Walk continues, with about three dozen units built and another dozen underway. Twenty-eight units have been sold, according to Main Street’s website, with prices in the low $500,000s and up.

The Shire Walk development under construction at John Rolfe Parkway’s crossroads with Church and Pump roads. (Images courtesy Main Street Homes)

Meanwhile, nearby at John Rolfe’s intersection with the northern portion of Pump Road, site work has started on a 28-home infill by Bradford Custom Homes. The company purchased the 13-acre site that straddles the parkway in 2023 from Legacy Land Development. Legacy Land secured the zoning for that project earlier that year and sold the site to Bradford for $750,000.

Bradford also is building a six-home subdivision a couple miles south on 2.5 acres off Derbyshire Road northeast of its intersection with Midway Road.

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