‘North End at Innsbrook’ project gets Henrico plan approval

A rendering shows some of the buildings planned for the North End at Innsbrook mixed-use development. (Image courtesy 3North)

Plans for a major mixed-use development at Innsbrook’s northern end are coming into fuller view.

Henrico County last week approved development plans for North End at Innsbrook, a 22-acre project in the works at Nuckols Road and Interstate 295.

Documents show the site would be filled with three buildings ranging in height from four to five stories, along with four single-story buildings that would form a “retail village” at the corner of Nuckols and Lake Brook Drive.

Interior roads, parking spaces and courtyard amenities also are planned, with two roads off Lake Brook providing access to the site.

A site plan shows the three larger residential buildings and the four-building retail village closer to the intersection.

The development plans were submitted a year ago by Northland, a Massachusetts-based firm that bought the site in 2022. Last week’s approval follows a rezoning in 2021 that allows for up to 600 apartments, 100 condos, a 150-room hotel and 55,000 square feet of retail space.

Highwoods Properties, which led the rezoning before selling the 22 acres to Northland, also is planning a 315,000-square-foot office building on land it owns adjacent to the site, along with infrastructure improvements to support the larger development.

Northland’s plans are advancing the larger 34-acre project that Highwoods first announced in early 2021. The project was envisioned as a mix of retail, office and multifamily development that would anchor Innsbrook’s northern end and give residents and workers more reasons to live and work there.

Elevations of the residential buildings, which would range from four to five stories in height. (County documents)

A timeframe for construction of the Northland buildings could not be confirmed. Attempts to reach Northland representatives were unsuccessful this week.

Northland is working on the project with local engineering firm Timmons Group, landscape architect Cite Design and design firm 3North, which drew up building elevations and renderings.

The project would add to other new development in the area, including the 234-unit Silver Hills at Innsbrook apartment complex catty-corner across Nuckols from the North End site. Farther south, Dominion Realty Partners has been adding apartments and townhomes beside Dominion Energy’s Innsbrook Technical Center, adding to other infill development in the park in recent years.

Highwoods also is planning new buildings that would total about 200,000 square feet on the site of the former Innsbrook After Hours concert venue nearby, as well as a third North Shore Commons building that would total 100,000 square feet. Senior Vice President Jane DuFrane said Highwoods would go forward with the office buildings once users are lined up.

The four-building retail village is planned to house restaurants as well as retailers. (Image courtesy 3North)

Elevations included in Northland’s approved plans show signage for specific users, including local and national businesses. People familiar with the submissions said those names were meant to be placeholders and that the businesses shown in the documents are not actually involved in the project.

The plans show the retail village would include two standalone restaurant buildings and two multi-tenant buildings. Three of the four single-story buildings would each be about 4,000 square feet in size, while a 2,100-square-foot building would round out the cluster.

The retail village would be located across Lake Brook from the existing Exxon gas station and café at Lake Brook and Nuckols.

Northland’s site includes the former Elks Lodge property that Highwoods purchased in 2020 to complete the assemblage for the development. Also involved are parts of 4820, 4951 and 4991 Lake Brook Drive, which house three office buildings, including the two existing North Shore Commons buildings. Northland purchased the 22 acres from Highwoods in 2022 for $23 million.

The project adds to other investments at Innsbrook’s northern end. Last month, Dominion Energy purchased the nearby Knolls III office building at 4851 Cox Road from Capital One for $14.6 million.

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