Amazon returns re-seller Where Ya Bin opening new store in Henrico

Where Ya Bin stores feature dozens of bins of returned and overstocked items sourced from online retailers that customers can pick through. The company prices its stock at $14 per item on Fridays, and then reduces prices for a week before replenishing the sales floor. (Courtesy Where Ya Bin)

A chain of stores that re-sells unwanted Amazon orders has set its sights on a long-vacant anchor spot at a Henrico shopping center.

Where Ya Bin has taken over a portion of a former Food Lion at Quioccasin Station Shopping Center, near Regency in western Henrico. The 18,000-square-foot store plans to open this fall, according to CEO Mitch Earnest.

Where Ya Bin is a relatively new retailer that buys shipments of customer returns and overstocked products from online sellers every week, and uses those products to stock its locations.

Each store has 100 to 120, 8-foot-by-4-foot bins filled with electronics, small appliances, clothes, beauty products and other items.

Where Ya Bin pitches itself as a “value-conscious” retail experience. All items in a given store are priced at $14 on Friday, and then every day the price per item falls until it hits 25 cents on Thursday. The pricing model is intended to clear out the stores’ inventories on a weekly schedule before the next wave of goods arrives.

“The truckloads shipped to our stores are categorized as ‘general merchandise,’ meaning the exact contents are unknown until they are dumped into bins at the store,” Earnest said in an email. “At the end of the week, we clean our bins and restock them with a completely new product mix from the previous week.”

The retail chain’s stores feature a wide range of products, including electronics, appliances, food and other things. (Courtesy Where Ya Bin)

The stores don’t accept cash, which Where Ya Bin says is intended to make the check-out process more efficient. The stores accept credit and debit cards as well as Google Pay and Apple Pay, per the company’s website.

Where Ya Bin’s inventory is sourced from multiple online retailers, though the majority of items come from Amazon, Earnest said.

The first Where Ya Bin opened in Columbia, South Carolina, in September 2022. The Ohio-based company currently has eight stores in five states. The upcoming Henrico location is expected to be the first in Virginia, Earnest said.

Retail store chain Where Ya Bin has taken over a portion of the former Food Lion at 8910 Quioccasin Road in the Quioccasin Station Shopping Center. (Jack Jacobs photo)

For its entry into the Richmond market, Where Ya Bin has leased about half of the Quioccasin Station space formerly occupied by Food Lion, which the grocery chain departed more than a decade ago.

Pam Strieffler and Ian Webster of CBRE handled lease negotiations on behalf of the tenant. Michael Morris of Commonwealth Commercial represented the landlord.

Other tenants in the shopping center include restaurant and music venue The Tin Pan, gymnastics center Core Kids Academy and tutoring center Kumon, among others.

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