New details revealed for planned Genworth campus redevelopment

The former corporate campus was vacated in recent years. (Mike Platania photo)

The future plans for the long-dormant Genworth Financial campus along West Broad Street are coming into focus.

Baltimore-based developer Greenberg Gibbons recently submitted documents to Henrico County and confirmed with BizSense its strategy to transform the Fortune 500 insurer’s 45-acre former headquarters site at 6620 W. Broad St.

Greenberg Gibbons envisions 975 apartments, 200 for-sale residences, more than 500,000 square feet of commercial space, and 425 hotel rooms across the campus.

“These plans will likely evolve, and we will share more information at key milestones,” a Greenberg Gibbons spokesperson said in an email.

Preliminary plans filed with the county show the development would span 10 buildings. At least two hotels are on the drawing board, and the commercial space would include 130,000 square feet of retail space and around 400,000 square feet of office space.

A preliminary site plan of the development. (County documents)

Greenberg Gibbons is working with Kimley-Horn on the engineering and planning of the new development. 

Greenberg Gibbons has developed more than 8 million square feet of retail, mixed-use, residential and commercial properties, most of which are in the Mid-Atlantic and Northeast. Locally, it owns Westchester Commons in Chesterfield County, and a decade ago it vied for the chance to redevelop Cary Street Station in the Fan. 

The firm has been under contract to purchase the campus for more than a year, after winning a request-for-proposals issued by Genworth. 

Genworth had previously planned to build a new headquarters on the Broad Street site as part of any redevelopment, but scrapped those plans a few years ago and opted to move west near Innsbrook. 

The Genworth campus is one of many sizable mixed-use redevelopments in the pipeline along that stretch of Broad Street.  

Reynolds Crossing, another office park right across the street, is also being lined up for a major transformation, as are the Willow Lawn shopping center and Ukrop’s Homestyle Foods complex to the east. 

And across from Willow Lawn, the first leg of Kinsale Center, a mixed-use redevelopment of the old Anthem office center at Broad Street and Staples Mill, is under construction. 

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