The Pitch: Advertising and marketing news for 4.22.25

Arts & Letters created a video for NHL on ESPN highlighting Alex Ovechkin’s record-breaking 895 career goals that surpassed longtime great Wayne Gretzky. A 15-second version of the video ran on broadcast following the record-breaking goal. 

FreshMove Media launched new websites for Midlothian-based consulting service Dominion Due Diligence, workplace safety company Ellis Fall Safety Solutions and locally based Tuckahoe Family Dentistry. The agency also has a new recruitment campaign project with the Hanover County Sheriff’s Office. 

Addison Clark redesigned a website for Fairfax-based Business Finance Group and produced a promo video for the Richmond Bar Association. The firm also created a new website, logo and business cards for career coaching business WiseUp Coaching & Consulting. 

Tilt Creative + Production hired Scott Friske, who has previously served in roles at Hue + Cry and Familiar Creatures, as the firm’s head of business development. 

Evergib did a brand refresh for the nonprofit Institute for Global Learning (previously Global Education Benchmark Group), which researches and establishes model practices for K-12 schools globally. The firm created the nonprofit’s new brand strategy, naming and messaging, while fellow Richmond creative agency Karnes Coffey took on the logo, visual identity and design. Evergib created an accompanying video with director and editor Martin Montgomery, sound by Overcoast and motion graphics by Bookend Creative.

Some of Evergib’s work for the Institute for Global Learning.

Madison+Main added several new clients, including Richmond-headquartered vehicle transport company Sweetie Boy Transportation, Somerset-based McCormick Hill Farms and the City of New Braunfels in Texas. 

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