The Pitch: Advertising and marketing news for 5.13.25

Arts & Letters released a campaign for ESPN to promote the Stanley Cup Playoffs. Called “The ESPN Chirpline,” the campaign includes a 60-second spot featuring a hotline where NHL fans can chat about trades, playoff matchups and other topics. The video is airing on ESPN programming and social media channels.

Sara Kastner of A&L was promoted to head of talent. She will oversee recruiting, resourcing and employee experience for the agency. Kastner joined A&L in 2019 as director of creative operations and most recently was the agency’s head of staff.

Madison Whitley (left) and Nick Lau.

Addison Clark created a logo design and “coming soon” website for Sodie, a soda shop opening in the Richmond area. The agency worked with Friends of the Hollywood Cemetery to design its 2024 annual report and also hired JMU graduates Madison Whitley as a graphic designer and Nick Lau as a social media coordinator.

Owen Design Co. created a multi-channel campaign to support Virginia-based tennis company Har-Tru’s sponsorship of the 53rd Credit One Charleston Open in South Carolina. The campaign included stadium motion graphics, courtside digital displays, court banners, digital advertising and an “activation space” with engagement activities. 

Fable Advertising and Spang teamed up on a spot for Virginia Lottery. Inspired by the film “Knives Out,” the 30-second spot was directed by Spang’s Jordan Rodericks and filmed by Steve Yedlin, the cinematographer for the film.

Spang worked with Familiar Creatures on a campaign for Bubba Burgers. Called “Unbelievable,” the spot shows a yeti and an alien discussing whether the brand’s burger is “the best burger ever.” 

Evergib launched a new website for Richmond-based nonprofit The Span Center. The WordPress site is part of a rebrand done in collaboration with Campfire & Co. Evergib handled brand strategy, naming, story and messaging and web development, while Campfire & Co. worked on logo and visual identity, print/collateral design and website design. 

Kristen Nye

Kristen Nye launched Nye Strategies, a Richmond-based communications firm offering crisis communications, community engagement, media training, public policy guidance, and media and public relations. Nye recently served on Richmond City Council and has previously worked with Lexington Institute, Rubber Manufacturers Association and the National Academy of Sciences. 

Xponent21 completed a web development project for Papa John’s franchise PJ United. Work included a WordPress platform aimed at streamlining operations and driving engagement. The firm also created a new website for Solar Tint following its acquisition of Ohio-based Suntrol Tinting and Graphics to support the brand’s integration.

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