The Pitch: Advertising and marketing news for 6.24.25

The Martin Agency launched a new campaign for Cinnamon Toast Crunch. The true crime-themed campaign, called “Must Cinnadust,” includes a series of animated spots showing the cereal squares grappling with their eating of each other. Martin worked with production company Passion Pictures on the project. 

New Madison + Main hire Elizabeth Newport.

Arts & Letters was named lead creative agency for online gaming company FanDuel Sportsbook. 

Madison + Main hired Elizabeth Newport as a graphic designer. 

Owen Design Co. developed a brand identity for The Terraces at Shiplock, a five-unit townhome development at the eastern end of Tobacco Row. The brand identity includes a logo, logomark, typography and color palette. 

VCU Brandcenter hosted its second year of a program that pairs graduate students with directors, producers and production companies to turn student scripts into professional-grade ads. Local firms involved in the program this year included Mondial, Fwens, Superjoy, Bousquet Pictures, SpangTV and Red Amp. Also involved were Martin Agency’s Marjorie Fajardo and Arts & Letters’ Danny Ryan. 

Three spots were produced from the Brandcenter program for U-Haul, Party City and 5-hour Energy. The spots and more on the program can be found here.

Maggie Gowen, left, with JLV Communications owner Jill Vaughan at the Virginia PR Awards.

JLV Communications hired Maggie Gowen as senior vice president of client services. The firm helped promote Weidmuller USA’s expanded Chesterfield County facility opening, and helped the Maggie Walker Governor’s School Foundation land a story in VPM about a student-created app. A JLV-designed logo for Prince George County is now on a water tower visible from I-95.

JLV also took home four awards at this year’s Virginia PR Awards. JLV was recognized in the website and integrated communications categories for its work for client SkillsUSA Massachusetts, in the annual report category for Virginia’s Gateway Region and in the public service category for Virginia Council on Problem Gambling. 

The post The Pitch: Advertising and marketing news for 6.24.25 appeared first on Richmond BizSense.