The Pitch: Advertising and marketing news for 7.8.25

The Martin Agency created a campaign for UPS starring pro tennis player Coco Gauff and British entrepreneur Emma Grede. The campaign is a three-part video series that sees Gauff and Grede meeting with and giving advice to the owners of three small businesses, Fast Company reports.

Xponent21 launched an e-commerce platform for Artople, a decorative films and wall coverings manufacturer. Xponent’s work included a brand launch, site architecture and e-commerce development. 

Rocket Pop Media is facilitating events and designing cross-promotional marketing for client Virago Spirits as the Richmond-based distillery works with the Virginia Museum of History & Culture to produce a quarterly event highlighting notable people from history.

Tilt brought out the smoke for a new Benton’s campaign.

Tilt Creative + Production created a promotional campaign for Tennessee-based Benton’s Smoky Mountain Country Hams. The campaign centered on limited edition engraved gift boxes that included bacon-scented dryer sheets and a T-shirt. 

New AMA Richmond board president Caitlin McNichol.

AMA Richmond announced new board members for the 2025-2026 season. President Caitlin McNichol is director of client services at Florida-based Lamark Media. Other new faces to the chapter’s board include Dave Carberry, VP of programming; Kevin Flores, director of membership, engagement; Emily Jenkins, director of programming, CMO roundtable; Heather McDonough, director of communications, email; Allison Sill, director of communications, project management; and Laura Tripp, director of programming, events.

Shapes & Colors rebuilt a WordPress website for the The Pocket PhD, a business book ghostwriting company owned by author Emily Crookston. 

Fotochrome Design worked on a brand video for Lewis Media Partners. Fotochrome worked with Bridge Studio on the project. 

The Hodges Partnership created an industry partner communications toolkit for Virginia’s Community Colleges to increase awareness of workforce services. 

Madison + Main was hired by Hampton Roads-based WSC Smart Home Designers and emergency response firm First Call Environmental.

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